Jaguar and Land Rover are stronger brands than ever, each with a range of highly commendable products. Jaguar in particular have been reinvigorated with the arrival of F-Type. This handsome sports car marks a return for the big cat in the two seater arena. This car is up against some tough competition, however, it is Jaguar’s latest offering that has the harder segment to crack. The Jaguar XE aims to beat the Germans at their own game.
Audi, Mercedes-Benz and BMW dominate the luxury saloon landscape and have quite the cult following. Jaguar don’t simply want a ticket into the mid-sized saloon race, they want to be seen in the same light as the three aforementioned brands. Setting the BMW 3 Series firmly in its sights, the new Jaguar XE pounces.
This sleek profile is undoubtably handsome featuring a long proud bonnet and neatly proportioned rear end. Its stance is wide and purposeful creating an overall aesthetic that is powerful as well as elegant. A thin band of headlights surround the now synonymous Jaguar mesh grill which was finished in chrome on this Portfolio model. This car certainly has the premium looks to compete, but what about the interior?
Slip inside the ergonomic cabin and you will find yourself sat in a supportive leather seat. Bolsters hug you whilst you survey your surroundings. This particular car blended classic luxury car traits, such as wooden finishes, with modern elements like Jaguar’s new touchscreen infotainment system. The sculpted dashboard flows promoting a much more sculpted environment than many competitors. Its rear bench provides seating for three and feels just as plush as the leather upholstered front quarters.
The new 2015 Jaguar XE starts from £26,990 in SE trim equipped with a 197BHP petrol engine. Cruise control, lane departure warning, emergency braking and DAB radio all come as standard. Feeling exuberant? A supercharged 3.0 litre V6 with 335BHP can be yours from £44,870.
First contact with this very important car for Jaguar has left us impressed. There clearly is a lot to like about the XE, but the proof shall be in the pudding. We hope to get the keys to a Jaguar XE soon for a more detailed report on how this aluminium intensive model drives.