Buying a car with a value of over £80,000 to the vast majority is a big investment. A machine that will likely become your pride and joy, something you will defend from jealous glares. So imagine how you would feel when you take your new toy out for a play only to be passed be several of the same car. All of a sudden your car isn’t quite so special. Aston Martin are to introduce a new service called Q that will safeguard your exclusivity.
Think of Rolls-Royce’s bespoke program and you pretty much have Aston Martin Q. The new devision will craft a car to your exact custom specifications including both interior and exterior. Want to build Star Trek inspired seats into your car? Q branch will take care of it. Of course this all comes at a cost, but can you put a price on your dream machine?