If ever two companies had to go sit on the naughty step and have a time out, it would be Audi and BMW. These two Germans have been at each others throats for decades and lately this game of oneupmanship has been getting a bit out of hand. A few years ago the comical slanging match on adjacent billboards in America showed just how competitive their marketing teams had become. Audi wanted to be the first manufacture to bring laser light technology to production cars, only to be pipped to the post by BMW. However, the new Audi R8 LMX aims to level the playing field once again.
Whilst the BMW i8 is indeed the first production car to offer laser lights, they are optional and on the Audi R8 LMX they come as standard. More than innovative lighting technology, the new Audi flagship takes its place at the top of the R8 range with a 5.2 litre V10 engine producing 562BHP. 0-62MPH takes just 3.4 seconds and it will go onto a top speed of 198MPH. The Audi R8 LMX also features revised bodywork including a fixed carbon rear wing.
It will make its debut at the Goodwood Festival of speed in June. Want one? Well you will need £160,025 for the pleasure as well as your best running shoes to get you down to the nearest Audi dealership. Just 99 examples will be produced.