Brands are becoming increasingly more creative in the way they connect with customers and their fan base. Whilst drumming gorillas sell chocolate and meerkats are promoting car insurance still, to get people interacting with a product means a stronger connection can be formed. Free samples works for crips in a supermarket, however, a car manufacturer has to think outside of the box. That is exactly what Mazda have done with the all-new MX-5.
Right now anyone with an Xbox One and a copy of Forza Horizon 2 can download the MX-5 car pack for free. This add-on incorporates several generations of MX-5 into the open world game including the much anticipated MK4 car. Set in the beautiful landscape of Italy and Nice, Forza Horizon 2 combines car culture and stunning visuals.
The ND Mazda MX-5 looks every bit as handsome in the game with the sun bouncing off of its polished bodywork as it does in real life. Whilst Forza Horizon 2 is not classed as a simulator, the overall neutral handling with just a touch of oversteer action is what we expect from the real thing when we get the keys very soon! I painted my all-new MX-5 to match a MK1 Martini liveried car I own in real life.
Take this cracking little car out for a virtual blast now on Forza Horizon 2. It is out favourite price… FREE!