Ford have announced that they are aiming to bring the new Ford Edge to Europe by Spring 2016 where it will take on the likes of the Audi Q5 and BMW X3. The five-seater “upscale utility vehicle” was firstly shown as a concept at the LA motor show in November of 2013. The prototype was then shown at the Paris motor show in 2014 and the styling seems to have remained largely similar. The bold stance with the imposing grille illustrates it’s American nature but still isn’t too striking to put of the European customer.
With Ford’s utility segment ever growing with the Kuga and the newer EcoSport, the Edge slots in as the third edition where the brand will hope to replicate the success they have seen in America. Ford do also claim high levels of quality in the Edge to meet high European expectations as well as it being “refined, technologically advanced and spacious”. In a bid to stand against the German rivals, Ford’s European marketing chief, Roelant de Waard states the Edge is more spacious than similar sized rivals that cost more.
The host of technology available includes an Active Noise Cancellation System which consists of three microphones which omit opposing sound waves through the speakers to keep road and engine noise to a minimum for the occupants. There is also a Front Split View Camera, which aids when pulling out of tricky junctions and Adaptive Steering, which finds the optimum steering ratio in any given situation.
From it’s launch, the Ford Edge will be available with a choice of two 2.0-litre Duratorq diesel engines. The first produces 177bhp and 295b ft and will work alongside a six-speed manual gearbox. The second is a 207bhp engine with 332b ft and uses a six-speed dual clutch automatic transmission. There is also an optional all-wheel drive setup with Curve Control and Torque Vectoring Control.
Prices are expected to start at around £30,000, which is cheaper than some competitors, but we will have to see if this is enough to break the brand loyalty of competitor’s customers.