The hatchback market is an absolute war zone with manufacturers literally climbing over each other for sales in a very profitable area. In tough economic times you must squeeze every penny and make as many gains as you can. Ford’s Fiesta has long been the king of small hatchbacks but with competitors continuously looking to take that crown, the blue oval must work very hard to keep it. The current car is part way through its product lifecycle and so to keep things fresh Ford has revealed the new nip-and-tuck Fiesta.
The refreshed car takes on Ford’s new design ethos and now carries that large grill and elongated lights. It does give the car a much sharper sportier look, no bad thing, adding to this little hatchbacks appeal to a young audience. Ford’s critically acclaimed 1.0 litre Eco Boost engine has been added to the range and is said to achieve 70MPG. Also a 1.5 litre diesel with 74BHP will be on offer.
Deliveries begin the first day of 2013 but the much anticipated Fiesta ST will have to wait until March.