At the glamorous location of BAFTA in London’s Piccadilly Circus, Ford UK held an event to cover everything that went on in 2013 and highlight what is to come in 2014. Whilst campaign was being served and canapés scoffed, I know it’s a hard life, it was clear that Ford had an awful lot to be pleased about. As the presentation began and numerous awards glistened under the lights, the amazing success of the blue oval in the face of an adverse economic climate became apparent.
Ford’s market share in the retail market grew by one percentage point in 2013, this despite industry experts suggesting that Ford would be squeezed by both budge brands and more luxurious cars. Everyone on stage said how “proud” they were of the current line-up with cars such as the Fiesta claiming more awards than we could count. An interesting factoid that came up was that 60% of customers who test drive a 1.0 litre Ecoboost car, a great choice for the Fiesta might we add, go on to purchase one. Something that might give some reassurance to British workers in Ford’s engine plants, what with all the EU political rumblings as the moment, is that 1/3 of all engines that go into Ford cars globally come from the UK and that isn’t set to change any time soon.
Ford has high expectations for 2014. With the lower priced Ecosport SUV coming into play and a recovering market they have every reason to believe that they can build upon their success. The Mustang is also set to join the European range further booting Fords image globally and adding a bit of excitement to their showrooms.