What national identity a car manufacturer has means very little to the world these days. Baring Ferrari, which prides itself on being Italian, most manufacturers are owned by various business either in part or in full. So what makes a car company synonymous with one nation over another. Would you say that the Bugatti Veyron is a French car because that is where the brand has its origins and where the Veyron itself is built? Or would say it is German as the firm is owned by VW? The point I am trying to make here is that Aston Martin is very much in the worlds eyes, British. But with the sale of 37.5% of the company, what does this mean for James Bond’s weapon of choice?
In short, not a lot. Everything will remain as it is and all of the cogs shall continue to spin. Investindustrial, an Italian investment outfit, have purchased 37.5% of Aston Martin from owners Investment Dar. The deal secures a £500 Million investment in future products that will likely expand as well as advance Aston Martin’s current line-up. Investindustrial have ties with Mercedes-Benz and AMG that could potentially lead to parts sharing, though it was stressed that such an arrangement was not part of the deal.
So is Aston Martin still fit to provide cars for Her Majesties Secret Service? Let’s just say that they retain their license to thrill!