As part of its Driving Skills for Life Programme (DSFL), which takes place at London’s Excel Exhibition Centre from 20-22nd of November, Ford has commissioned a survey whose hard-hitting results expose some of the guiltiest and most hazardous habits of the modern-day pedestrian.
The extensive pan-European study questioned 10,000 people on one single issue; that of crossing the road. Its findings, while admittedly not altogether surprising, shine new light on the perilous and often lethal combination of the road and the mobile phone.
According to official data, more than 85,000 pedestrians lost their lives on Europe’s roads between 2003 and 2013, with road accidents representing the leading cause of death in 18 to 24-year-olds. Ford’s latest survey reveals that 57 per cent of smartphone owners have used their devices in some capacity when crossing the road, even when there is no formal crossing. Of this number, nearly half admitted to talking on the phone whilst crossing the street.
It’s a habit that many of us can count ourselves guilty of. We are all well aware of the risks we take when striding out into the road, mobile in hand. Yet, as this new survey reveals, a significant number of us still appear willing to roll the dice with our own lives every time we step off the pavement. As many bereaved families and loved-ones are all too aware; our smartphone addiction can so easy become the fatal distraction.
Ford is highlighting the risks posed by distracted pedestrians as part of Ford Driving Skills for Life (DSFL) ahead of National Road Safety Week.