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The Ultimate BMW Marketing Ploy

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Projecting images onto buildings is nothing new and nor is the old trick of manufacturers utilising such things for their own ends. But this is no ordinary projection; this was a test of a new technology that BMW continently pinched to promote their model range. Singapore was treated to the world’s largest 3D projection that took ever the faces of two buildings with various awe inspiring demonstrations, oh and of course BMW ad’s.

Enjoy this truly spectacular video!

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