There are many ways manufacturers can advertise a car. Posters, T.V. adverts and car launches are the most common and for the vast majority of cases that works just fine. But what if the car has been 39 years in the making? What if said car is the successor to the legendary Jaguar E-Type? The F-Type has had its own short film produced staring none other than Damian Lewis. Yes, it may be a bit cheesy in places but a considerable plot twist makes it well worth watching. Oh, that and you get to drool over Jag’s new sports car howling through the desert.