The next chapter of the Range Rover story begins this evening with the unveiling of a 3 door coupe named the Evoque. This is quite a departure from previous Range Rovers as this is the smallest and most fuel efficient car in the brands history. It’s a striking thing to look at as it is a direct descendant of the LRX concept seen in 2008.
The Evoque’s biggest shock is that Victoria Beckham is getting involved with the design work for the company. Despite a rather official unveiling Range Rover still seem reluctant to give up details on their new baby, but with its induction to the world it gives the British brand the opportunity to reach out to new customers that it couldn’t previously. The Range Rover Evoque is much smaller than it looks and I think that’s down to our perception of these cars being so big in general. Well, you can bet size won’t be the only thing changing in Range Rovers of the future.
We’ll keep you posted.