Aston Martin have a history spanning over 100 years and in the process produced some of the worlds most iconic cars. The company is very proud of its heritage and elements of their products that are synonymous with the brand. Whilst Aston Martin were unwilling to challenge Porsche over the rights to the GT3 nameplate this week, they are willing to do something about Mr Fisker and his Thunderbolt. According to Aston he is trying to “free-ride” and profit from things that are unique to the British brand.
Prior to starting his own company, that later went bust, Fisker was the Aston Martin Design Director as well as being a member of the board. Last week he announced that he is releasing a car based upon the Aston Martin Vanquish. This car features his own design work, however, Aston Martin think it carries too many features of their car, notably the grill and side vents. Aston say “Fisker’s bad-faith intent to free-ride off the tremendous goodwill associated with the famous Aston Martin mark, wings logo, side vent mark, and Vanquish mark could not be more transparent.”
Based upon an Aston martin V12 Vanquish donor car, the Fisker Thunderbolt could be made to order for a handful of wealthy individuals.